The retail industry is facing a shift in power from retailers to consumers. As access to information becomes more widespread. This increase in consumer empowerment has placed pressure on retailers and brands to innovate and find new ways to create value for their customers.
To succeed in today's dynamic environmentIt is essential for retailers to be agile and resilient. Regardless of where a retailer is on their digital transformation journey, integrating data and functionality through APIs can aid in adapting quickly to market changes and accelerating its digital commerce strategy.
These integrations help retailers to improve their customer experience, gain insights from data and create new revenue streams.